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Packaging, Gift Sets Drive Men’s Fragrance

NPD releases new data.

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By: TOM BRANNA

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  The NPD Group, Inc., a global information company, released results on the US fragrance industry. Sales of US prestige men’s fragrance increased 6 percent, to $953 million, from May 2012 – April 2013, compared to the same time period last year.*   The 2013 Men’s FragranceTrack study by The NPD Group, Inc. indicates that 63 percent of adult males ages 18-64 wear fragrance at least occasionally, with 23 percent indicating they use it all of the time, and 40 percent of men who wear a scent have ...

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